Bob Macdonald is the founder and CEO of Bond. He is a mission-driven entrepreneur whose success is fueled by the belief that putting customers’ best interests at the heart of your strategy creates growth for your business as well as for your people, partners, and communities. With offices in North America and Europe, Toronto-based Bond is a data-driven and innovation focused customer experience, loyalty, and growth firm that delivers a wide range of services across insights, strategy, technology, and content. Bond works with leading global brands in sectors that include retail, automotive and financial services. Bob is well-known to his more than 800 employees as the chief champion of Bond’s highly diverse culture and the firm is repeatedly recognized as a top place to work and a best-managed company. Bob is a member of Young Presidents' Organization and brings his passion and insights for growth to many worthy organizations including St. Michael's Hospital Angel Ball Cabinet, Creemore Community Foundation, and the Ontario Science Center, where he was a former trustee.