PurposeMed’s mission is to improve access to complex care for underserved communities across Canada. To achieve this, we are re-imagining how healthcare works. We combine the best clinicians with smart design and technology, providing a clinical model for digital-first, complex care. At present, PurposeMed consists of two brands. Freddie (https://gofreddie.com) focuses on sexual health and HIV prevention for the LGBTQS2+ community. Frida (https://talkwithfrida.com) focuses on women's mental health and ADHD care.