CCI Welcomes Underknown to Our National Team of Scale-Ups

April 16, 2024

The Council of Canadian Innovators welcomes Underknown as the newest addition to our national network of Canadian innovators.

Underknown is a Toronto, Ontario based media production company using data science, workflow innovation, and educational content to produce video storytelling for social media. With over 70 million followers, Underknown channels average over 400 million minutes of watched content every month.

“Our goal is to change people’s perspectives on educational content and create storytelling that can inspire a new generation of thinkers,” said Co-Founder and CEO Steve Hulford. “We believe that young people can benefit from interacting with positive content that teaches them a new way of seeing our world.”

Underknown creates media in 12 different languages and has created multiple award-winning web series.

“Underknown is creating unique and positive content for youth that better prepares them for the future,” said Benjamin Bergen, President of the Council of Canadian Innovators. “I’m thrilled to welcome Underknown to the CCI family. CCI exists to support leaders like Steve in enacting positive change through technology in Canada.”

Since 2015, the Council of Canadian Innovators has been Canada’s business council exclusively devoted to high-growth Canadian-headquartered technology companies, working with government leaders to co-develop strategies to unleash our nation’s innovation potential.


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